We are HOMEID, an interior design branch-out from our grandfather’s grand team of very, very experienced renovation craftsmen. We are not going to charge any design fees or increase prices (even though our founder-designer was a NTU Dean’s Lister). So that means with HOMEID, you are getting very, very experienced craftsmanship + professional on-point design and project coordination at DIRECT FACTORY PRICES. How’s that for a real deal? (:
OUR FAMILY TEAM,
which consists of very experienced carpenters, electricians, plumbers, cement tilers, glass/mirror craftsmen, ironmongers, painters, hackers, windows and doors installers, provides reasonably priced direct labour services with an extensive catalogue of top materials from local suppliers (at absolutely NO mark-up retail prices). We are available for all small or big projects:
1. FIX FAULTY HOUSE ITEMS
leaky taps, bathroom doors, etc.
2. INSTALL NEW HOUSE ITEMS
ceiling fan, water heater, etc.
3. HANDCRAFT UNIQUE PIECES
steel pipes tables, large event props, etc.
4. CUSTOMIZE BUILT-IN STORAGE
kitchens, cabinets, wardrobes, platforms
5. RENOVATE YOUR WHOLE HOME*
hacking, tiling, interior design, etc.
*We regard offices and shops as homes too.
When we first decided to build upon our grandfather’s business, we went all out researching Singapore renovation industry online and offline.
We found out that even our most research diligent friend — armed with his sheets of excel price comparison tables and stacks of meticulously highlighted product brochures — felt utterly lost. Quoting him:
“I admit I am a typical kiasu Singaporean so I spent my 3 years HDB wait crawling through “genuine” forum/blog reviews, “objective” paid advertising portals, not to mention expo fairs and open-houses swamped with commissions-driven, hard-selling salesmen each promising me free quotes, free plans, mind-blowing, out of the world, CRAZY DEALS … It’s indeed CRAZY and I felt lost despite the amount of homework I have done.”
(Well, at least most friends have the good sense to avoid mass-produced particle-board furniture from IKEA, especially when you can get customized quality solutions for the same or lower prices.)
Why is that so?
Simply because there is NO TOTAL TRANSPARENCY:
• Those that promise cheap prices don’t dare to transparently certify their materials and craftsmanship quality with hard facts and figures,
• Those that promise top quality don’t dare to transparently publish their prices online with hard facts and figures, and
• Those that promise great designs don’t dare to transparently reveal either quality or prices with hard facts and figures.
Here’s our scribbles:
1. NO UNNECESSARY MIDDLEMEN
• Labour-wise, it is already done as we have our own team.
• Materials-wise, we promise you will get EXACTLY THE SAME RETAIL PRICE whether you are buying direct from the materials suppliers (e.g. tiles, marble) or from us (we will order, transport and install for you.)
2. NO EXPENSIVE SHOWROOMS
• Our designers can simply bring our large trolley of extensive material catalogues (ranging from vinyl flooring to carpentry laminates) STRAIGHT TO YOUR DOORSTEP and, at the same time, make accurate on-the-spot measurements.
• Coming September 2016, you will also have the option of booking your appointment venue at NTU Space @ 79 Ayer Rajah Crescent. (Our designers will be stationed there to innovate home automation solutions.)
3. NO COMMISSIONS-BASED SALESMEN
• We are deliberately keeping our family firm small to focus on quality as we have seen enough renovation nightmares caused by woozy junior commissions-driven salesman ‘designer’ flippantly slapping on generic copy-paste designs without thought for durability and usability issues.
• We absolutely guarantee that every single client will WORK PERSONALLY with our founder-designers regardless of project size (even if it is just one wardrobe) at no extra costs.
1. ONLY THE MOST DURABLE MATERIALS
• We only work with the most durable materials carefully curated from LOCAL SUPPLIERS with local warranty and service centres. We will NEVER allow our home-owners to be unfortunately stuck with an old-school, sub-par materials just because it is easier/ cheaper for us.
2. ONLY THE MOST EXPERIENCED CRAFTSMEN
• We love and respect our dedicated craftsmen who literally sweat dust and blood to perfect their crafts. They take so much pride in their work that we can confidently promise home-owners COMPREHENSIVE WARRANTY ON WORKMANSHIP DEFECTS. We make sure our craftsmen are paid fairly for their decades of skills and back-breaking work.
3. ONLY THE MOST PROFESSIONAL SERVICES
• We believe strongly in continuous improvement. As we work on future home automation solutions, our latest solution is our proprietary HOMEID Smart Zen Storage Systems with an exhaustive catalogue of stainless steel vertical drawers, swing out baskets, pull out trays, innovation hinges and more to optimize every precious inch of your storage space.
HOMEID’S 3 PROMISES:
Having done straightening our minimizers and maximizers priorities down right + running our numbers and market research very, very thoroughly by the ex-investment banker in our team, we are able to confidently and transparently offer you THE REAL DEAL with 3 PROMISES which we back up, not with fluffy adjectives, but with hard facts and figures.
(1) TRANSPARENT FACTORY PRICES
(2) SMART ZEN DESIGN
(3) COMPREHENSIVE WARRANTY QUALITY